Oklahoma State Medical Association Launches
Your Care is At Our Core Advocacy Campaign 
 
OKLAHOMA CITY, July 30, 2025 – Oklahoma State Medical Association (OSMA) is proud to launch the Your Care is At Our Core Campaign in partnership with the American Medical Association (AMA) to strengthen the bond between patients and their physicians, the foundation of health care.
 
Over the past few years, physicians have faced growing challenges ignited by battles over science and evidence-based care, immunizations, the prevalence of mis- and disinformation, and more recently, the growing bureaucratic overreach of health insurers. These factors have distracted from what matters most: the connection between America’s physicians and their patients. 
 
“Physicians are called to medicine to heal, to serve and to advocate for their patients,” said AMA President Bobby Mukkamala, MD. “Yet increasingly, the bureaucratic red tape of health care is taking physicians away from their patients. Ensuring physicians have the time to give both personal and physical attention to those that they treat is essential for building a stronger health care system – one that supports our current and future physicians, empowers our patients and bolsters the health of our communities.”
 
The data is clear: 89% of patients agree that the doctor-patient relationship is central to health care, and 79% of patients agree that red tape bureaucracy makes it harder for physicians to provide the best care to patients.1 Furthermore, according to a February 2025 poll conducted by CHS & Associates, 84% Oklahomans believe legislation should further limit insurance companies’ ability to require prior authorization for doctor-prescribed treatment.2
 
Unfortunately, decisions made by third parties like insurance companies, pharmacy benefit managers, hospitals, and others in health care are dramatically limiting the time physicians can spend with their patients – and the treatments physicians can provide to heal and bring comfort to their patients. Health care can be an especially vulnerable space for patients, and establishing a meaningful patient-physician relationship is necessary to build trust and provide the most effective care and treatment. 
 
“In the national conversation about modern medical care, it’s easy to focus on technology and science, but we often lose sight of the importance of one-on-one relationships,” said OSMA President Sumit Nanda, M.D. “The wonderful thing about this campaign is it brings the spotlight back onto the importance of the doctor/patient relationship, as well as the barriers preventing us from spending time with our patients.”
 
“This is why the Oklahoma State Medical Association’s work is so vital. Whether it’s helping to overcome medical misinformation, advocating for fewer regulations on physician practice, or working to limit prior authorizations, we are committed to strengthening the relationships between patients and physicians. Our partnership with the American Medical Association helps reinforce our message to policymakers and the public that trust, compassion and evidence-based care remain at the heart of medicine.”
 
Physicians are fighting alongside their patients for less bureaucracy and more time. OSMA will continue to amplify these efforts through the Your Care is At Our Core campaign.
 
1 Results from a National Online Survey of 1,000 voters conducted March 8-10, 2023, on behalf of the AMA. 
2 Results from an Oklahoma Statewide Survey of 1,000 likely voters (500 across the political spectrum and 500 Republican) conducted Feb. 17-23, 2025, on behalf of the OSMA.
 
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About the Oklahoma State Medical Association
Representing current and future physicians, the Oklahoma State Medical Association works to foster better health for all Oklahomans through legislative advocacy, public health awareness programs and comprehensive continuing medical education. Learn more at OKMed.org.
 
About the American Medical Association
The American Medical Association is the physicians’ powerful ally in patient care. As the only medical association that convenes 190+ state and specialty medical societies and other critical stakeholders, the AMA represents physicians with a unified voice to all key players in health care. The AMA leverages its strength by removing the obstacles that interfere with patient care, leading the charge to prevent chronic disease and confront public health crises and, driving the future of medicine to tackle the biggest challenges in health care.